Our approach is simple. Design is a good idea brought to life with a creative solution catered to the unique goals and parameters of the project.

At the start, the goals and parameters of a particular design project are identified by the client and the designer. [Project goals might include creating an identity system for a new organic beauty product, designing the CD packaging and web site for a rock band, or creating the "look and feel" of a new literary magazine or book series. Project parameters might include such concerns as budget, corporate color and design style guides, and the project time frame.]

Then the idea generation period begins, a brainstorm resulting in several design concepts and "working drafts." Drafts are criticized by the designers, leaving only the strongest concepts to develop and present to the client.

After a direction is chosen from the working drafts, we get back to work—fine-tuning the design concept to create the right solution. The finished product, whether a logo or a web site, is ready to enter the world and get to work.

DESIGNFARM offers a full range of creative services. In addition to print and web design, we regularly provide copy writing services, branding and naming services, FLASH animation design, photography and illustration services (via partners), print production management, and more.

(Above: Some guys stand by a train. Not Pictured: J. Johnson.)

DESIGNFARM was founded by Jason ("J") Johnson in 1999 while living and working in New York City.

J remains the owner and primary designer at DESIGNFARM today. His hands and eyes work on every project. He answers the phones, makes strong coffee, and comes up with ideas of varying quality all day long. When he's not working as a designer, he's the singer/guitarist in the band National Carpet, or is probably working on neverheardofthem.com, an independent music blog and DIY record label of which you've never heard.

Please feel free to call (413.977.6581) or email us to discuss your next design project. We're happy to prepare design estimates, or schedule an exploratory meeting to get the ball rolling.

—J. Johnson, Creative Director/Principal